Also known as opinion mining or emotion AI, sentiment analysis uses natural language processing, text analysis, computational logistics and biometrics to determine whether a piece of communication is positive, negative or neutral. It is widely applicable to voice of the customer materials such as reviews and survey responses, online and social media, and healthcare materials for applications that range from marketing to customer service to clinical medicine.
Sentiment analysis helps you gauge public opinion, conduct nuanced market research, monitor brand and product reputation and understand what your customer is experiencing. You can integrate our sentiment analysis API into your customer experience management, social media monitoring or workforce analytics platform to gather useful insights.